The First 30 Feet: How Arrival Design Lifts Tour Conversion
First impressions decide leases long before the model unit. In senior living, the first 30 feet between curb and lobby is where families form their verdict. Here’s how strategic arrival design builds trust, lifts tour conversion, and signals “we’ll care for Mom” without saying a word.
Top 5 Multifamily Renovation Mistakes That Cost You ROI
Renovating your multifamily property can boost rents, attract better tenants, and keep you ahead of the market—if you avoid the pitfalls that cost owners time, money, and momentum. From designing without a clear business goal to cutting corners on materials, here are the top 5 multifamily renovation mistakes to watch for—and how smart developers dodge them to maximize ROI.
What Does Your Community Really Say? Why Brand Belongs in Senior Living Design
In senior living, your brand isn’t just a logo — it’s every space residents and families experience. Branded environments build trust, foster connection, and make your community stand out. Here’s how to design spaces that say what you mean — and resonate for years to come.
Amenity 2.0: Design Moves That Boost Multifamily ROI & Retention
Rooftop movie nights and VR golf simulators had their moment - but today’s renters expect more. The new luxury is smart, purpose-built, and designed to work as hard as it looks. From boutique package lounges to neuro-inclusive lobbies, discover how Amenity 2.0 turns utility into a leasing advantage — and why the right design strategy drives ROI long after the tour ends