Sketch of a modern hotel lobby with seating areas, a staircase, hanging pendant lights, and large windows.

Sweet Caroline

The Challenge

The client was facing a familiar problem: an older community struggling to compete with brand-new product entering the market. While the bones were solid, the spaces felt tired. Outdated finishes, uninspired amenities, and a lack of brand story were costing them tours and renewals. Renovation wasn’t optional, it was the only way to stay competitive.

The Goal

Reposition the community as a design-forward contender. The brief was clear: breathe new life into the property with modern finishes, purposeful amenities, and a refreshed identity strong enough to go head-to-head with the newest developments.

A collage of various interior design materials including tiles, fabrics, wood, paint swatches, and a framed artwork for home decor.

Our Approach

Design Where It Matters
We zeroed in on the spaces that sell: the arrival sequence, the amenity spaces, and the everyday touchpoints that shape perception. Strategic upgrades created maximum impact without unnecessary overhauls.

A Refined Palette
We layered greens, terracotta’s, and warm wood tones to replace dated grays. The effect was sophisticated, fresh, and memorable. Editorial without being over-designed.

Amenities Reprogrammed
We gave tired amenity spaces a new job description. Instead of generic lounges and empty rooms, we designed environments with purpose: coworking that supports daily routines, social zones that photograph well, and intimate pockets that add surprise to a tour. Each one layered value back into the leasing story.

Brand, Not Just Finishes
Through artwork, styling, and curated details we built a narrative. Sweet Caroline became shorthand for a community that feels collected, character-driven, and distinctly competitive.

Modern living room with a striped armchair, framed abstract art, a dining area in the background, and a built-in wooden bench with pillows in a light and neutral color palette.
Three ceramic vases of different shapes and colors, with a framed picture and books in the background.
Close-up of decorative objects on a wooden surface, including a brown vase, a small white pot with a green succulent plant, a string of white beads, and a greeting card with a silhouette of a woman and a branch with flowers.
View of a modern dining area with a green accent wall, light wood flooring, and a round hanging light fixture. There is a white chair with wooden legs in front of a wooden table, and a dark gray chair on the right. A blue painting with white star-like shapes hangs on the green wall, and wooden slats create an opening in the ceiling.
Close-up of a tan upholstered armchair and part of a wooden table with white stripes on top, on a terrazzo floor.
Interior wall with pinkish tiles and two hanging pendant lights above two beige chairs.
Modern living room with beige and orange armchairs, a beige sofa with orange and gray pillows, a wooden coffee table, a patterned area rug, and wall art.

The Results

The renovation paid off where it mattered most: prospects toured longer, conversion rates climbed, and resident retention strengthened. Competitors suddenly looked dated, while this community positioned itself as the clear, design-forward alternative.

Modern interior with a large flat-screen TV on a textured wall, pendant lights, a white sideboard with decorative containers, and part of a dining or kitchen area with chairs and a table.
Close-up of a wooden slat wall with a brass trim detail.

Your space is talking.
Let’s make sure it is telling the right story.